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How can CRM Software help marketing management?

Businesses will have to adopt a better digital media marketing strategy to see brighter brand awareness. Businesses have to adopt the marketing strategy which is more flexible and trendy. Some of the digital media marketing strategies might not work well for all the companies. Some might be common for all the companies. Whatever the digital media strategy is, businesses have to stay aware of the current scenario irrespective of the business range. They have to make a proper planning with respect to their clients and leads. To get a better analysis of their clients and leads, they can adopt a CRM Software which will be of greater use in their business. The best thing about a CRM Software is that it will be able to track your target audience, analyze them and with business intelligence, you will be able to get a clear-cut picture of your business progress with sync to the campaign performance and audience preference. Some of the digital media marketing strategies have worked well for the majority of the companies that have implemented it. Let us list out the top digital media marketing strategies:-

Before that, we can classify social media into 3 categories:


  1. Earned media 
  2. Owned media 
  3. Paid media 


Earned media:

Strategy 1:- User-made video 

Need a user made a video? Then you should definitely adopt a CRM Software, with which you can notify your customers at an instant, in case you are announcing that you will be accepting User-made videos. You can send the mail to various leads and clients at a click. They will be notified and in case they are responding, you will get an instant notification from them. This will enable you to stay in touch with your leads and engage with them at a mass rate. You will not miss any leads at any point in time.

Strategy 2:- Instagram stories 

If you are a travel freak or love capturing pictures on your trips, then Instagram stories are the perfect way to engage with your audience. You can easily engage with your audience in an interesting manner by using Instagram. If you are going on a business trip, you can capture the tourist attractions in the locality and keep updating it constantly to build a personal attraction with your audience. They will be able to connect with you instantly. This will help you in building a constant network.

Strategy 3:- Twitter tag 

Tag your audience and your leads who will be able to engage with you constantly. You need to engage with your audience in a strategic manner, without boring them. They must be able to find a connection with you instantly. This is one of the important strategies of marketing management. The user must be able to engage with you on a core level. You can record your audience progress and interaction level on the CRM and tag them accordingly with the real-time insights you get on the dashboard. This will enable you to look with more clarity.

Strategy 4:- YouTube Preroll ads 

You can subscribe to YouTube ads and engage your users with your products. This will enable you to engage with more audience.

effitrac enables you to engage with a lot of audiences and improve your marketing management strategies. Make use of effitrac to gain more audience attraction.  

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