Customer retention is the golden nuggets for businesses, willing to sustain themselves in the long run. This is the mantra for every business especially for people in B2B sales. Retaining customers comes with a lot of benefits. It is a known fact that it costs businesses up to five times less than getting new clients. In the world of B2B, the cost of contracts are much larger in size compared to that of B2C. The result of customer acquisition is much more clear when customer retention is achieved. If acquiring customers demands 100% efforts, then retaining them would demand 200%. But that doesn’t deem the value of customer acquisition any less. It is a well-known fact that highly satisfied customers are going to turn brand evangelists. In this scenario, a report published by the New York Times has discovered that 65% of new business is acquired through customer referrals. Hence in the world of B2B, companies are known to allot more space to marketing resources when dealing with lead...
Effitrac is an ERP Software Development Company. Our ERP software covers Jewellery, Textile, Retail, Exports, Trading and Manufacturing industries.